Around
2010, television manufacturers at a trade show were wondering where the
designs would go next. The answers were smart-internet connected
televisions and 3D. Both ideas have been floundering about as neither
has yet taken hold. But everyone knows who is best at solving that
problem: Apple. They take care of every aspect internally. Their
approach to design is perfect for resolving the issues of a smart TV and
their iTunes services is the perfect medium for providing the content.
They already have experience with their TV/cable box. And they have scaled up the iPhone to make an iPad, so where’s the
challenge in one more scaling. How about in the naming; iProducer maybe?
When their product hits shelves it will likely be as much of a success
as their other recent products, at least, in the short run.
2011
saw people begin to rise against the laws designed to maintain an
industry that is destined to be diversified. More and more people adopt
devices to allow them to skip past the ads that pay the bills of
Hollywood. More and more people are turning to the cheaper smart TV options that have the internet built in. The quality of the content may not be as great yet, but
there will always be a demand for cute kittens and angry hamsters. In
response, the Hollywood lobbyists began fighting harder to bring issues
to the front of politics. A slew of bills were introduced (SOPA, PIPA) with great
American acronyms generally meant to convey the idea to stop digital
piracy and to make sure you have no reason to put children and pornography into the same sentence ever. When this resulted in a backlash
with the tech giants an epic corporate showdown commenced. Most major
websites, from Google to Wikipedia, planned a day of action. Many
people still have ‘CENSORED’ labels as part of their favorite social
networking website icon. All of this political theater discussion is
simply to make the point that the ways of doing business since Edison
will have to change in the era of names like Ballmer, Jobs, and Page.
Internet content providers are rapidly gaining content and viewers and
the advertisers will not take long to notice. The entertainment
industry is crumbling as they try to protect their margins in a much more competitive market. A recent TED Talk covers the absurdity of several of their claims.
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