Solving Solar, and then Some

Solar and Innovation

Irregardless of your view on the solar industry there is a statistic out there that will support your claim.  As different companies try to develop studies to get the information they want; as the same information is gathered using different means; there is always different information.  Are solar panels 8% or 20% efficient.  Is China undercutting pricing so other countries cannot compete?  Has solar power reached parity with other forms of generating electricity?  It takes an expert studying the subject full time to be able to interpret all the data available.  Can you trust the expert who is reporting the data?  Who pays him?  What were his sources of information?  My goal is to convince you of a particular direction for the solar industry without you having to make many assumptions.

2008 was a depressing time in America.  The economy was tanking.  The housing market and auto industries were on the brink of collapse.  When asked how America would cope going into the future, the frequent answer from political pundits and financial analysts was ‘American innovation’.  (Oh no, he’s going into politics.  Profanity involving Obama and Solyndra are spewing from the conservatives’ heads like puss from a canker sore.)  I agree, it is not the best practice for the government to get into capital investments.  It is not ideal when the majority of new companies are likely to struggle, when any corporate connection will be analyzed by every news channel for weeks and sit on the skins of voters like a bad rash (resulting in the canker).  But that was how this term tried to spur innovation when most other investment paths had dried up.  The result was a backlash that may have set back the solar industry with all the controversy.  The common accepted belief is that the US has the most advanced solar tech, but other countries, China and Germany, are adopting it faster and exporting it at a faster rate.  If they are getting more profits from it, then their industry is going to be driven by better products that will reach parity faster what does that imply?  Other countries will be the leaders in this growing industry.  

Where is America’s innovation?  The American innovative spirit is what has been indoctrinated in several political speeches as the saving grace for the economy.  So where can it show up?  The auto industry?  Don’t worry, nothing too hurtful to be said here.  Sure there can be small improvements in the overall design of a standard car.  The components can be more efficient, but that is not the type of innovation that drives a country.  The hybrid and plug-in hybrid variants have potential.  But people respond slowly to justifying the cost.  If you want to sell products that are in demand across the globe look to solar.  Solar has the characteristics needed to drive innovation.  

That is why the statistics do not matter about whether there is cost parity or how much more efficient it is in an area.  Globally there is demand and America cannot afford to take the back seat while other countries drive solar revolution.

Solar and Immigration

Now for something different; let’s talk immigration.  Remember when Newt Gingrich promised an electrified fence at the border if he were elected President.  That does not have to be such a horrible idea.  (And my friends say I’m an over-zealous Obama supporter)  I discussed immigration with a co-worker at a previous job.  His name was Fortino.  He was very clear and concise and in very short order convinced me that no action should be taken to change immigration.  In short, if you deport all illegal immigrants, prices skyrocket, good bye re-election.  If you open the borders there would be a rush of people into the country that would be abhorred by the average American for taking jobs that would otherwise be available.  The goal of any immigration law should not be to impact immigration, but rather to diminish drug routes into America and restrict the means of getting arms into Mexico from America.  

By itself solar is a tough sell.  But if it is able to be incorporated into the cost of another project it could become a worthwhile investment.  I propose that the US and Mexico work out a deal to build an electrified fence; not one that will electrocute people, but rather one that will send power into both countries.  The greatest benefit will be if Mexicans build and sustain the fence and American companies provide the solar panels for it.  The location is ideal to achieve maximum efficiency in solar panels.  The quantities would drive profits and innovation to ensure America can hold its own.  Since Mexicans would then have greater opportunities for gainful employment there will be less reason to go into gangs.  Communities would spring up on both sides of the fence across the entire border.  Instead of necessarily a physical fence you have the fence of a community watch.  There is then a reason to put in a highway system that runs from the Pacific coast to the Gulf of Mexico.  This allows quick maintenance of the fence and allows any illegal activities to more easily be caught.  There is then a reason to have police to protect the towns that spring up and the security to protect the power companies.  These forces would take on some if not all of the duties of the border patrol.

In recent news, the Obama administration set a solar road map that opens up large extents of land for utility scale solar projects.  Details can be found in this LA Times article.  Maybe he is on his way to build an electric fence.  It would be a great zinger in the up coming debates with Romney.

Solar Versus Nuclear

Several people turn to nuclear power as an answer to energy dilemmas.  However, the risks of nuclear power are far too great in my opinion.  Nuclear waste storage and fallout would be the most common.  If you eliminate the need for nuclear energy you also eliminate the largest reasons governments give for having uranium enrichment capabilities.  Eliminating the need for nuclear power would eliminate the largest reason any country would have for a facility that could potentially manufacture nuclear warheads.  Yes, there are still medical reasons for it, but as contrarian evidence I only need to quote the world renowned Dr. McCoy.  "It's the God Damned Spanish Inquisition!"

Star Trek IV: The Voyage Home - Dr. McCoy confronts other doctors on their primitive practices

The claims that every part is inspected and designed to such incredible safety tolerances that nothing can possibly go wrong have also never set well.  That was said of the original nuclear reactors.  Now, after a few fallouts and several close calls, new designs are being developed that are purportedly safer.  

• List of Nuclear Accidents and Incident
• Bill Gates and his interest in nuclear technologies
• Discussion of Germany's response to a nuclear disaster

However, the problem is not the parts.  It is the people.  If a reactor gets built cities will spring up around it.  Gradually more and more strain will be put on it.  Eventually there is a dense population that relies on the continuous surge of power.  The people that work there may go through mundane drills to stay ready for any occurrence, but the relaxation will eventually set in as they rely on the notion that nothing can go wrong or some light would tell them what needs to be done.  As a cost saving measure the power company  may try to cut some corner.  Those 3 factors, population density, false sense of ease, and increasing profits will all act together when something does happen.  So when and if a disaster does happen, millions of people must spontaneously be relocated.  The land is rendered useless for centuries.

An alternative solution has also been sought after.  Nuclear fusion; the same processes evident in every star.  It still harnesses the energy stored inside atoms, but it does it in a way that results in no toxic waste and is so unstable that if something did go wrong in the reactor the entire process would just stop.  I have heard it said recently (sorry, don't remember the source) that 2 gallon jugs of water would provide the energy equivalent of an oil tanker.  On the opposite side of the topic, in the study of fusion, there has yet to be a system that can be run continuously and produce a net energy.  The attempts have consumed more than produced.  20 years down the road and billions of dollars later I can see a scientist approach his funders and say something along the lines of, "Well guys.  It's a funny thing.  Turns out nuclear reactions simply obey the laws of conservation.  Split atoms and get energy.  Fuse them, well, and lose energy.  Sorry."  Net energy gains are the ultimate goal, but reading into it, it looks like intermediate successes with controlling plasmas that could result in advanced technologies elsewhere.  Nuclear fusion makes for such a great sales pitch I have one of my own to present.

Dear Powers that Be,

          The research my company has conducted indicates that implementing nuclear fusion in space will eliminate the continuation and instabilities of current ground based research facilities.  The result of which will certainly produce an influx of energy.  We propose to initiate an orbital satellite around Earth and to beam the energy in the form of electromagnetic radiation back to a distributed ground network of collectors.  The projected cost is estimated to only be $5 million (Less than .1% of current fusion research).

                                           Regards,
                                           Justin Newsome
                                           President and CEO, Solar Hijinks Inc.

Once funded, install a nice solar panel system on the house I would have just bought.  Contract is technically met.  Then, save the remaining $4 million  for the lawyers needed once the Powers that Be realize the scam.

Thoughts on Ready Player One: Prison

Ok, Wade, the main character in the book Ready Player One, does not actually go to prison.  But when he is unable to pay his bills, he is sentenced to an alternative.  Wade sets himself up to owe a massive debt to Innovative Online Industries; an antagonist company out to turn the virtual world into a new, expansive revenue stream.  This parallels the real world concern of maintaining an open internet.  That is the theme of the majority of Ready Player One, and there are likely several discussions on it.  What I will dive deeper into is a look at the consequences Wade experienced for not paying his bills.

Because the debt he owed was to Innovative Online Industries (IOI), he became employed by IOI. He describes the system as indentured servitude. Representatives of IOI came to pick him up from his apartment. He was indoctrinated to the processes that would become his day to day life.  Wade would work as a help desk rep.  He would answer calls to help people so they could go back to enjoying their lives in the virtual world known as the OASIS. When he was not answering calls he would either be in the cafeteria or in his cell, or dormitory.  The food he ate and living expenses were deducted from his wretched pay.  As such, most people could never afford to pay off their debt and would be forced into servitude for the rest of their lives. To monitor Wade's activities there was a security camera in his room and he was forced to wear an ankle bracelet and ear tag. 

That's not so bad right? It's easy to hear the arguments on both sides.  Some people would be for it saying:

Those people never should have gone in debt in the first place. Or..
By keeping them locked up those people can't be driving up the prices I pay. On the other hand..
They are being kept from their friends and family. And..
They could contribute to society much more and pay off their debts sooner in other industries.  And..
The company takes such advantage of them. And..
When they come back to the real world they are less prepared because it would have changed so much. And will make it more likely they will have future debt.

Those are all arguments applied to our prison system.  Outside of those, I like The Shawshank Redemption quote,

"I had to go to prison to be a criminal."

Another issue in our real world scenario is that their living expenses come from taxes.  Because prisons get increasingly over populated, the amount of tax keeps increasing.

National Prison Expenses

Year	Cost
1985	$9.6 billion
1990	$12 billion
1996	$22 billion

The main purpose of prisons is to punish.  This point can be argued; someone might say it is to rehabilitate or to protect society by removing the individual.  But as far as being locked in a cell and forced to a limited schedule and structure, that sounds closest to punishment to me.

By invoking the Principle of Shawshank it is observed that prisons are counter-productive to reducing crime. So, what would a prison look like if the primary purpose was to reduce crime with minimal drain on societal resources? What would it look like if punishment was not the primary consideration?

It would look like a society. Personally, I believe everything happens due to cause and effect. If someone commits a crime, there is a reason they committed the crime. A series of events observed by an individual that are interpreted by a series of chemical reactions in an individual's body that result in a consequential action. As such, when the person is arrested and found guilty, they would be offered a choice. The status quo; go to prison for a defined period or enter a new society where privacy would be minimal and potentially need to take a drug regimen. The fabricated society, lack of privacy, and potential therapy and drug regimen would all be to ensure the causes of crime do not enter into the effect; to ensure the individual does not have motivation to commit the crime.  As much as I would like to see this in practice, it is easy to see several fictional plots developed around it with tales of how it would go wrong.

In this society people could work at real jobs making real salaries rather than the pittance of a conventional prison.  People could utilize their time to work and develop a skill rather than working out and developing relationships, forming criminal clubs.  The state funded facilities would cost less because the housing expenses, food, health care, and other necessary amenities would largely be paid for by the inhabitants.  Finally, because most people in society would not go for this idea so far as it has been presented there is one final benefit to mention.  Since the people who committed the crime are able to live normal lives for the most part, the terms of a societal sentence could be longer than the terms of a prison sentence for the same crime.  This means they would be off the streets of main stream America.  Admit it, you can see the benefits, but have already started writing a screen play in your head to catalog the horrific scenarios of how it would pan out.

Those mental screen plays are why this problem cannot be solved.  Think of any water cooler conversation you have had, or maybe over heard, where people complain about the problems of the world, mock the politicians for their horrible decisions, then come to the conclusion of ,"but what can we do?"  People are always far more ready to discuss how bad a decision can be and dismiss it from the beginning rather than discuss a plan in depth, and see how it can develop to improve the world.  Again, it comes back to cause and effect.  This is a perfectly natural response for people to have.  The behavior has its roots in risk aversion that has served most humans so well for centuries.  That, in itself, is a crime and why the risk takers will be the ones who make a difference in the world.

 SIDE NOTE - GANGS

Gangs form for protection.  People who do not feel safe in their environment form together to look after each other.  If a person feels disadvantaged in society they might reach out to the gang for support.  If you are not with the gang, you might be a target for the gang, therefore join the gang.  Then, for whatever reason, a gang member gets sent to prison, now even more unprotected.  This causes the gang to spread further.  The inmates get released and the gang has spread.  I believe gangs should be eliminated, but it is not going to happen by trying to imprison all members.  It should happen by providing everyone with a protected option.  This currently takes the form of community activities.  This is great for prevention, but once in the gang, there needs to be a protected alternative.

SIDE NOTE - CURRENT CAUSE AND EFFECT

With the current prison system, cause and effect make sense for what is observed.  People spend days or years in prison.  Time is largely not spent in productive endeavors.  While in prison, society moves on.  The individual is released back into his original environment, has a huge hole in his work history, and is less knowledgeable about the latest societal trends.  What possible effect could be expected?  If he was on drugs, he has the same drug using acquaintances.  So he goes back to using drugs.  The positive friends may or may not still be around.  Any void there will likely be taken up by more negative influences.  Because life is going to be especially difficult, the same crimes are likely to be taken up.  Cause and effect.  Prison cannot be effectual if it is used primarily as a means of punishment.

PREVIOUS: Thoughts on Ready Player One: Education

PREVIOUS:  Thoughts on the Book: Ready Player One

Thoughts on Ready Player One: Education

Part 1: The Status Quo

In the case of the current education system, the educational requirements are too demanding to meet the needs of every student.  Exploding populations force more students into every school which in turn forces more students in each classroom.  The majority of the time, students of all ability levels are in the same class and receive the same lessons.  This forces some to be bored and others to have suffering grades.  Parents may argue that teachers need to teach better, but to resolve deficits education funds are one of the first to be cut.  The people that would be great teachers frequently leave teaching because of the stress, lack of respect, and little pay.  Yes, lack of respect, because for some reason, when a child is involved, conversations get personal.  The comment about little pay deserves some actual numbers because it is all readily available on that great Book of Knowledge called the internet.  The US entered the recession around 2008.  The graphs below show North Carolina teacher salary schedules for that period (page 2 if you actually do the search).

2006-2007 North Carolina Salary Schedule

2008-2009 North Carolina Salary Schedule

2010-2011 North Carolina Salary Schedule

2012-2013 North Carolina Salary Schedule

From the charts, notice how the years were grouped together to cut costs.  Also note the the first interval shows a salary increase while the following years decreased dramatically.  That was during a recession, if you want to dispute their salaries in positive times refer to this article by the NEA which conveniently describes the salaries before the recession following the trend for a decade.  It shows that the increases do not keep up with inflation.

Even if you do not have children, this should be important to you.  The reason is that each year a good 1/4 of the material is revisited the following year.  If there is mastery of the previous year's material more time can be devoted to the new.  If there is repeated mastery there is likely good study habits.  This carries over the 12 years and into college.  1/4 is my own personal observation; of course the figure varies.  It implies that to have the most educated work force and therefore most innovative economy, funding should focus on elementary ed., then middle and high school, and then college; not the other way around.    Without a devotion to education in the developmental years other nations will surpass our economy.  Technical positions will increasingly be found overseas rather than at home.  This is how the decline of the American economy will occur unless action is taken.  On CNN, Fareed Zakaria's Global Public Square: Fixing Education touches on these points.

That is my rant that assumes traditional answers.  If you want to take traditional actions contact your representatives in congress.  OpenCongress.org makes it easy for people to find their representatives and their contact information.  If you have an Android powered smart phone or tablet you can download the Congress app.  Another source of useful information is by the Sunlight Foundation.  The name makes it sound like a religious cult, but it is actually a project dedicated to transparency in government.  Since this is a big political season, I will cover the tools on their website in a future post (mostly for my own voting awareness).

Part 2: Education in Ready Player One

The problem is that budgets have to be balanced some how.  If money does not get cut from education, where does it come from.  Some industry has to be hurt.  So, we look beyond traditional answers.  The science-fiction book set in 2044, Ready Player One, examines educational structures by following Wade through his school experiences.  Wade started in a school system similar to our present day ones, but then became eligible to join a virtual classroom.  He received a state funded Augmented Reality (AR) headset and AR gloves.  Ernest Cline, the author, contrasts the two experiences.  In the former educational setting Wade gets bullied routinely.  His family lacked the finances for the latest fashions and other students found this as an easy target.  On top of that he was picked on because he had a pension for playing video games and an aversion to exercise which led him to be over-weight.

Wade is a geek; well versed in the latest technologies.  So the transition to a virtual classroom was perfectly suited to him, but in the real world he was routinely pushed around because of his abilities.  In the virtual classroom his avatar still only had the most basic clothes (accessories and customizations had to be purchased), but if someone tried to taunt him his aggressor could be muted.  There could be no physical assault.  There is finally a safe learning environment.

Every school has issues getting new equipment, and the facilities are routinely put through a gauntlet of structural, chemical, and aesthetic tests by the students.  In the virtual classroom the facilities are all digital so it did not cost any extra to have them look like palaces.  There are no heavy book bags to lug around; only goggles and gloves.  As Wade points out, the digital domain contains the absolute largest up-to-date library.  As classes would start, the software prevented distractions from other students.  The programming optimized the learning experience.  There were many benefits described to having a completely virtual classroom.

Part 3: Steps to Turn a Fictitious Education System into Reality

On the other hand, there are many logistical nightmares to resolve before it can be practical.  Wade looked forward to logging in to school as an escape from reality.  His home and social lives were at best abysmal.  The average student would not be nearly so inclined to regularly maintain their attendance.  How do you handle the interactivity?  What if the student has a question?

To resolve those issues, set aside the ideological school system proposed in Ready Player One, and consider an option that is outside the traditional realm of teaching.  There are a number of online sites developing to provide supplemental educational resources.  Khan Academy has developed from a single person trying to tutor his friends into several educational videos on many topics.

Salman Khan Gives Overview of Khan Academy

The Khan Academy introduction video is given as a TED Talk.  The slogan for TED Talks is "Ideas Worth Spreading".  Khan Academy certainly falls into that category.  There are several TED Talks but there are also other TED initiatives.  TEDx is a locally produced TED conference.  It allows a group of people that are geographically located close to each other the chance to host their own TED event.  TEDed is focused on educational videos.

One of the videos I remember watching in school was pure genius.  Donald in Mathmagic Land inspired much interest in math that carried me through months of drudgery.  And, as luck would have it, can still be found.

Disney's Donald in Mathmagic Land

This is a nascent industry which can readily be adapted into an official education and is already sprawling with competition.  These are only a few resources.  I have been told of others that are already paid subscription services.

How do these resources get incorporated?  All teachers should begin recording their lessons now.  Eventually a company, perhaps one that already acts as a repository for videos (ahem, You, cough, Tube) will organize the educational ones and allow a system of ranking their quality based on each individual states' standards.  Whatever service this is (hack, YouTube, wheeze) would need to get the teachers involved and registered so their vote counts and also so that the teachers can receive monetary rewards as other teachers show their video.

NOTE: As I venture down this speculative future classroom you will likely see several details left out.  "Where will the funding come from?", for instance.  It is all gut reactions to these ideas.  Off the top of your head you can likely come up with several answers for each potential reason not to follow through with this proposed change.  I discuss what I see as the big picture details.

The rewards system provides incentive for teachers to make great lessons.  Students will end up watching the best ranked videos which would likely be better than the lessons they would receive from today's system.  Teachers go from a phase of teaching to facilitating.  Teachers at this point would answer the students' questions directly.

Eventually, as all students get rid of those ridiculous over-stuffed book bags for simple tablets (just a guess that we will entirely skip giving laptops on a large scale to students.  I know laptops are given in some schools, but again, in the large scale tablets will win) the first place teachers will direct students to their answers is in their device.  Go to that topic's FAQ or Help menu or whatever other interface is decided at the time.  If that question is not listed and the teacher cannot find it, the question gets added to the ever expanding compendium.  The answers then get ranked, reviewed, and sorted.  Because most questions will be the same, after a few years most will be answered.  Finding the answers will be a developed skill.  After school, in the so called real world if such a thing exists, they will be less devoted to asking for answers and perfectly able to consult the Book of Knowledge (aka, the internet) for their answers; partly because of years of practice finding their answers and partly because such an interface would propagate through all of society.

Next step: At this point, students are getting great lessons and teachers teach less.  They would still conduct demonstrations and teach topics that they believe can be presented better. However, there are still distractions in the classroom.  Students disrupt other students, the vibrating of cell phones in their pockets.  Who just texted me?  It is so nice outside!  What time is it?  Ready Player One.  Now it is time for the AR headsets and gloves.  New technology invites teachers to try new ways of teaching their lessons to impact their monetary reward.  Not only do lessons get recorded and rewarded, but also the accompanying demonstrations.

With students fully attentive, with few questions that cannot be answered online, teachers are left to supervise at their desks, while wearing their very own headset and gloves.  The student to teacher ratio will comfortably increase as software allows better interaction and people become accustomed to the new augmented lifestyle.

This is when people generally get upset at these ideas.  They argue that I am eliminating jobs.  Well, yes, I think I would be.  But there is little improvement that can be made in the current standard.  Talk to one side and hear, "People only want to pay for a baby sitter.  No wonder it is difficult to get quality teachers to stay in the industry."  Talk to the other side and hear, "The teachers available are horrible.  They get months off for vacation and don't even teach worth a damn."  The proposal is a resolution to a contradiction.  It is a fore drawn conclusion.  In some form, this is where the industry is heading.

UP NEXT: Thoughts on Ready Player One: Prison

Previous: Thoughts on the Book: Ready Player One

Thoughts on the Book, Ready Player One

Ready Player One follows Wade, aka Parzival, around in both the real and virtual world.  It takes place in the near future; 2044.  The author, Ernest Cline, uses a literary tool that can draw in several readers who otherwise would not be inclined to pick up a science-fiction book.  The main story line is developed around one character's obsession with 80's and 90's music and movies.  The story is good by itself, but it was heightened as I experienced the full impact of nostalgia from almost every reference.   

It is always fun when science-fiction selects a time that is within a generation away.  This way, the world has to resemble present reality, but the author has the free range to deviate for technologies that may soon get developed.  And as today's technology is continually surprising people with its progress, much is likely to change by 2044.  

The technology Ernest Cline uses to enhance his world is augmented reality (AR).  He describes all the equipment that alter each sense to take the user from a bleak life in reality to one, or several, more fulfilling lives, in a virtual space.  Earlier movies such as The Lawnmower Man attempted to use the idea of AR for scary effect.  Because it is new and foreign to people it easily lends itself to making people feel uneasy.  And while the applications Ernest shows may make people feel uneasy, he depicts real world uses that overall make the world a better place to live (as long as the company is controlled by a worthy individual).

New technology tends to make people uneasy.  However, as it slips into existence people get used to it, and it becomes common place.  There was no place for an iPad until Apple created the market.  How much time is currently spent playing video games.  That question includes Farmville, or whatever other new game has come along.  First AR will be used for video games.  It is the most natural progression.  Then, multi-player role playing games.  Then, massively multi-player role playing games (MMRPG).  As the video games find massive audiences, Facebook and Google will upgrade their Face Time and Hangouts (interfaces that allow people to interact with each other with video), respectively into new social networking virtual experiences.  

Gaming Consoles have Explored Different Interfaces. Now Nintendo is Edging into the Social Network platform. Not Much of a Leap to Create a New AR Interface and then you could Control your Already Customized Avatar.

The virtual realities may start out as simple block like environments such as Mine Craft, but they will eventually evolve to be as real as any user wants.  Eventually go to Hell and back in a marathon session of the latest all too realistic Diablo.

"There are only two industries that refer to their customers as 'users'." -- Edward Tufte

People and the environments they interact in will seem to evolve in a flurry of activity. Why go visit family when you can plug in and have the same connection without having to drive? Why go to a friend's house to watch a movie when you can plug in? Eventually, as more and more memes get sucked into the AR sphere businesses will begin to take advantage of the cost savings and added customer communication.  Cline point out those advantages as he subjects Wade to the abuses of being a help desk rep.

That is all the progression needed to turn the majority of Ernest Cline's Ready Player One from science-fiction to fiction. Part of my interest is that he explores the potential reinvention of a couple long standing institutions; education and prison systems. The next posts in this series will discuss his vision and how society might get to a point of implementing some version of it.

UP NEXT: Thoughts on Ready Player One: Education
COMING UP: Thoughts on Ready Player One: Prison

Google I/O: An Ethos of Google

Lore tells that in a particular instance of a particular Google board meeting, Google tasked the attendees to come up with a company motto.  While several tried to come up with elegant descriptions of what the company stood for, one was far more catchy and captured the spirit of what was desired than the rest; 'Don't Be Evil'.

Since that time, several issues have risen to test the robustness of their motto.  Competition between the likes of Facebook, Apple, Yahoo, and Microsoft test the lengths that they are willing to go to be on top.  Countries have been on both sides of their actions.  And individuals debate whether their technological expansions are innovations or invasions of privacy.

Is Google a monopoly? If it is, is that a bad thing?  After the 'Too big to fail' banking fiasco, I am quick to say nothing should be too big to fail.  That is part of capitalism.  However, C-Net recently posted an article explaining the benefits and necessity of some industries consisting of only a few major competitors.  Primarily, in industries that have a large initial expense, smaller competitors will not be able to compete.  The example was given of aircraft manufacturers, where the primary companies are Airbus and Boeing.  Are people going to be benefited by having more companies?  That point can always be argued both ways.

Google has been fined several times for gathering data that is deemed as an invasion of privacy.  For them to provide the best services they need to gather the best data.  To best locate a person, wi-fi locations can be mapped.  This gives better local results.  To give the best street view experience, they actually have cars that drive around taking pictures everywhere.  People complained about their faces, their houses, their license plates.  Governments place cameras everywhere, but as soon as Google takes a picture in public everyone is offended.  The company satiated the complaints by incorporating technology to automatically blur the offending areas.  Seems like cameras should be required to incorporate the same technology.  It would be horrible if you took a picture of a friend at the beach and posted a picture of someone else on your favorite social media site because they were in the background of your picture.  I go the other way.  I want to know when Google would be driving by my house so I could take one of those old timey pictures.  Do a search for my house and you would see a picture of my entire extended family standing outside (no one smiles) along with many of the possessions from inside the house. I never know their schedule or how to find that, so it will never happen.   

In contrast, Facebook has this whole wiki post listing their ethical mine field.  My favorite is the PR company, Burson-Marsteller, they hired that ended up doing an anti-Google smear campaign.  The campaign was trying to highlight Google's horrendous privacy policies.  Many of which are similar to those of other companies, except that Google tries to be more up front about everything.  Or perhaps they are only more up front because of the smear campaign.  The entire history of Burson-Marsteller would make for interesting reading because if someone uses them there is almost certainly a juicy reason that PR is needed.  Come on David Fincher, this would make a great follow up to The Social Network.

In comparison to the other companies competing in similar markets, Google seems to be on higher ethical ground.  Granted, the motto was not 'Don't be as evil as that guy'.  But, when Eric Schmidt, the CEO of Google at the time, went before congress to defend the actions of his company, he did use the argument that with technology advancing every day, even though Google looks far superior on that day, it is only a couple steps from falling behind the other tech giants.  The technology sector is notorious for moving from one big thing to the next.

Some people who are Google fanboys will still talk against them when discussing so called deals with the devil.  They forged a deal with Verizon to get a demanding presence in the mobile industry.  To expand into China they agreed to censor certain search results.  They eventually did pull out of China when their requests were too great.  Also, going against the Verizon deal is Google's effort to introduce incredible fiber networks.  Kansas City is the first location to receive that opportunity.  Having enormous quantities of bandwidth to play with opens several possibilities that will allow them to perform the Herculean effort of rectifying their deal.

On top of that they also have side projects such as cars that drive themselves.  They recently achieved 300,000 miles on open road.  Another big announcement was that of Google Glass; their augmented reality headset.  The key point for those announcements is disruption; disruption that evolves the societal infrastructure.  Perhaps those could become new revenue sources.  If not, it keeps people talking about Google and going to their website.  It is a great business model cause the more people that look at the internet, the more revenue they get.  It boils down to the more time they free up for people, the more money Google makes.  It's beautiful.

PREVIOUS: Google I/O: A Pathos of Google
PREVIOUS: Google I/O: A Logos of Google

Google I/O: A Pathos of Google

Vegas was built in a desert. To supply the energy requirements of a sprawling city that never closes, one of America’s great structures was erected; the Hoover Dam. When you go to visit it you can see by the color of the rocks how the water level has receded over time. Eventually there will not be enough power to keep Vegas going without other means. This is a problem that is deserving of a grand solution.  For the solution let’s look at a future road trip to Vegas.

Image from 1933 Fortune Magazine Article that describes the Dam.  

The Exposed White Rock shows the Dam Water Level has Receded

BACHELORETTE PARTY!! You and your friends live in Riverside, CA.  It is close to Los Angeles, but for this party everyone is excited to go to Vegas.  The first step is a road trip through the desert.  The air is hot and dry and the four of you are about to begin the 4 hour stretch on I-15.

There is a gas station sign that signals last chance for gas in 2 miles. In 1 mile is an exit for the Google Gas Free Freeway. Out of curiosity the driver gives it a chance and she takes the exit. Other signs along the highway direct her to turn her radio to 89.5FM for Google Gas Free Information. She obliged and the radio announces, “Welcome to the Google Gas Free Freeway route for Las Vegas, Nevada. A cooperative project of Google and the California and Nevada Traffic Authorities. Please pull into the parking garage ahead.” Other signs direct her into the parking lot. It is a small lot, and there are no other cars around except for a tow truck behind the attendant booth. Inside the booth a person is patiently waiting in case there are any questions or any service is required. Also, the playful multi-colored signs are directing the path to take. The spaces are clearly defined as one would expect.  However, in each one is a large yellow platform. It is obvious that the car should be parked directly on top of it. Signs in front light up just like in an automatic car wash. A green light with a sign signals her to ‘Drive Forward’. As she inches forward a red light comes on. ‘Stop, Put in Park. Put on Emergency Brake’. A few seconds later a yellow light comes on and reads ‘Please Pay Toll’. A pay meter that was inactive and unobserved came to life as it rolled into place next to the driver side window.  It resembled an ATM display.  A display prompts for a language. The sound of motors can be heard inside the machine. A slot suddenly opens and a brochure slides out for the driver to accept. The display on the screen now reads, ‘Please review the brochure to understand the process. Once satisfied, please accept the terms of service and pay the toll. Click here to pay the toll. Click here for more information about the toll.’ The toll is also displayed. The driver is confused about why anyone would pay the $15 toll to drive on this road and so asks for more information. A new display comes up. ‘The current toll is $15.00. With today’s fuel price the average cost of this trip is $40.00. Please see the brochure for more information about the toll.’ Seeing the savings the driver decides to pay the fee. 'To pay with cash, select here and then follow the on screen instructions to proceed.' The next screen comes up, 'To pay with your card swipe here and follow the instructions. To pay with your NFC equipped device, place your device on the pad to the right. To pay with your Google Checkout account or to set one up please select here.' The driver did not know about the other options and paid with a debit card. ‘Thank you.'


'Please leave your vehicle in park and the emergency brake on until you come to a complete stop.' The machine went back to its original quiet position in front of the car. A few moments later the sound of rushing air could be heard. It was obvious the entire vehicle rose a couple inches off the ground. The yellow platform they parked on was slowly leaving the parking garage on its own, hovering steadily towards a tunnel.  A sign welcomed them in large bold lettering; Welcome to the Google Gas Free Freeway. 


There was a gentle tug and a gradual acceleration and the people in the vehicle recognized the feeling as similar to their ski trips in Colorado. It was the same feeling of entering a ski lift. A belt caught the platform from underneath. Two metal tracks supplied a path for power to keep the air compressor running to keep the car hovering. It was the smoothest traveling they had ever experienced in a car. The passengers also let the driver know how much straighter it was also. 


Once a constant speed was reached the dim yellowish lights along the side of the wall gave way to a complete over head roof of calming blue LEDs. A message appeared in the lights, floating in front of the vehicle. It was as if a movie screen attached itself to the vehicle. It was the WWF logo. The logo faded and scrolling text started at a distance and disappeared over the windshield. 'The World Wildlife Federation would like to thank you for choosing to take this travel option. It uses a buried road design that does not impact the routes our wildlife needs for their migration. WWF is one of many proud sponsors of this project.' The message disappeared. 


Another screen appeared. 'MENU' in larger letters than the rest. 'Use your turn signals to navigate the menu', scrolled beneath it. The driver tried it. She turned the right turn signal on and the menu changed to 'Trip Information'. 'Flash your High beams to select' scrolled across the bottom this time. Once this was done, 'Travel Time remaining: 90 minutes.' Then, 'Current Speed: 150 mph' It did not feel any faster than they usually travel. 


After a minute the message went back to the main menu. This time the driver clicked through a couple times. A flash went off in the passenger’s seat, a picture to capture what was happening. The flash also had the effect of selecting 'Conditions in Las Vegas'.  Undoubtedly this was a bug that confused the camera flash with the flash of the high beams. 'Weather, 95 degrees Traffic: Some routes backed up. Flash High beams twice for more traffic info.' The driver did. A logo for Google Maps came up. A moment later the satellite view for Vegas came up with traffic conditions turned on. “Ok, so as long as we stay off those highways we will be fine. That’s not too bad.” Some time passed as they tried to figure out how to use the turn signals and high beams to zoom into their hotel location. They could figure out zones of the city, but specifics seemed impossible. 


After a few moments of inactivity the display switched to an ad, 'Come to Caesars'. The lights flashed and sparkled. 'Come see Cirque du Soleil. In our brand new NOBU restaurant.  The food and drink specials are...' After that, another ad, for another casino and attraction. A message flashed occasionally above, 'Flash your high beams to return to the MENU' The group in the car let the ads play. The people in the front seats turned to talk more comfortably with those in the back. 


Shortly after, the ads were interrupted by a notice for a rest stop.  The back seat passengers were adamant about stopping.  The driver went through the motions to select the rest area.  The car on the yellow platform was released from its belt line and they hovered to an above ground parking lot using the platform's own stored motive power.  This was the first time they actually noticed how much more comfortable the tunnel was.  The AC was not running much at all for the first of their trip.  Everyone got out of the car to use the restroom or stretch their legs.  The driver noticed an information display that is usually used to add some amount of attraction to the little stops and went to look closer.  It overlooked a large array of solar panels.  Further in the distance, following the ridge of the mountain, were lines of wind turbines.  The board graphically displayed that the solar panels powered the electronics of the Google Gas Free Freeway while the wind turbines acted as pumps to keep enough compressed air available to the platforms they were riding on.  Everyone eventually returned.  Each time some one returned and closed their door a sign on the machine in front of their car would turn on for several seconds.  'Flash high beams to continue'. Once she did they were off again into the comfort of the tunnel.  

After several minutes passed and several ads later, all the lights flashed yellow, and a message read, 'CAUTION: Vehicle will be slowing down soon.' A natural light was at the end of the tunnel. The yellow platform disengaged from the tunnel mechanism and slowly piloted itself to a free space. The same payment machine now showed other messages. Welcome to Las Vegas. Would you like to park your car here during your stay. I can call you a taxi or suggest efficient rental vehicles in our facility. If not, thank you for traveling with Google Gas Free Freeway.” They decided to drive themselves. As they left the lot they flirted with the sexy attendant before waving and pulling off into the city of lights.

UP NEXT: Google I/O: An Ethos of Google

Previous: Google I/O: A Logos of Google

Google I/O: A Logos of Google

This series is going to discuss a logos, pathos, and ethos that Google follows.  Those refer to the classic methods of persuasion proposed by Aristotle.  In this post, I will look at their logos, which as some would have you to believe is quite literally, their Logo.  By 'some', I mean myself.  

Among the announcements at this year's (2012) Google I/O conference were the official release of project Glass, a Nexus tablet, and media sharing device known as the Nexus Q.  

Glasses roughly match the profile of a G already.  By the time you add a battery or other electronics on to the end of an arm it just screams "THIS PROJECT IS BROUGHT TO YOU BY THE LETTER GGG!".  Augmented reality has been around in some form for a couple decades, but it has never developed into anything that could get people involved.  The stigma is that any augmented headset would have to be so large and heavy that they would be impractical for everyday use.  Google confronts this by making them secondary.  The wearer has to look up to actually see any information.  There is still eye contact when having a conversation.  The technology has come far enough to make it practical.  If I keep going down this topic I will end up repeating myself.   Augmented reality is covered in more depth here.  Since the end of the conference 2 weeks ago, news from both Apple and Olympus has come out indicating they have similar plans.  Project Glass was an initiative that allowed Google, for all intensive purposes, to be first in the field.  

The lower case 2nd G and only L are covered with the Nexus 7 tablet and a line up of  any of the many Android phones.  I give the G to the Nexus 7 because of its prominence in the logo.  As many others have pointed out this is aimed as a direct competitor to Amazon's tablet; Kindle Fire.  A decent selling feature for some is that it will come with the latest version of the Android OS and should integrate nicely with other Android devices and the Google+ environment.  However, rumors have been spiraling that Amazon is developing their own OS.  Currently, the Fire uses a version of Google's Android with a skin built in over top.  After the result of the Oracle vs. Google lawsuit it will be interesting to see Google's reaction if Amazon just brands a highly modified Android OS as their own.  (Oracle sued Google over using code without any license to do so.  Google won.  It was settled about a month ago.)

Another point of similarity is that both companies are re-couping profits from other means besides straight from selling the device; which sell for and cost around $200 to manufacture in the first place.  If you purchase the Fire, expect Amazon ads to be in your face.  The Nexus 7 will point you to Google as your default search and highly encourage you to have the full Google+ experience.  This is Google's direct competition against Amazon. 

O and e are both covered by the Nexus Q.  Don't let the name fool you.  It is such a strange design.  Why else would they make such an odd looking device that is, compared to their preceding announcement and other similar product, expensive?  This is their direct Apple competitor.  Comparing the Nexus 7 to the Kindle Fire is like looking at twins separated at birth.  But when you look more closely at Apple's history and the Q, similarities do stand out.

Steve Jobs was not practical when it came to designs.  They had to be visually stunning; inside and out.  He was known for forcing perfectly flat surfaces to bring products to market with basic geometries which are more pleasing to the eye.  They are more pleasing to look at, but it adds several design issues.  Large flat surfaces are prone to oil-canning.  This is when a large, nearly flat surface pops from one nearly stable position to another causing an audible noise.  Also, curved surfaces help hide defects.  On a flat surface if glare from light is not perfectly straight, there is an obvious warp.

In the Q's design everything had to be in a basic shape, a primitive, a sphere.  If you are not into design, just consider decorating a round room.  There are no flat surfaces to hang pictures, no lines to guide the layout.  Jobs highlighted the flat surfaces in his speeches.  Here, the curves are highlighted.  What makes that so special?  Why was it necessary?  No one will sit anything on a round object.  It has to be a centerpiece; the object in the room everyone talks about at one point or another.  I would not be surprised if it required a line of sight to use it to ensure no one puts it in a drawer.

Apple is known for doing everything in-house; software and hardware designs.  No one else is allowed to interfere.  In some respects this has the benefit that it forces a consistent user experience.  On the other hand it prevents outsiders from creating potentially incredible new functionality into the product.  Google has always gone the opposite route.  Everything is open-source, everyone can contribute, but people complain about the fragmentation and people tend to leave the Android community because they do not want to learn different ways of operating different apps or features.

Google made a surprising decision by only showing media streamed from Google Play.  They are forcing a specific user interface.  They are fighting the fragmentation concerns suffered from their other products.  There are several competitors in this market, but none has had a strong lead.  With Q, Google is using Apple's strategy of being the high-end brand.  Also, like Apple, Google will have to pitch this product until the public is convinced.  Once they do, if they do, the culture shift is complete.  This is Google's direct competition again Apple.  However, so far with the price set at $299 people expect a different Q.

Q from Star Trek was a Member of an Alien Species that Possessed God-like Abilities

This sets the final piece of the puzzle.  How did Google draw millions of people into using Google+.  Everyone who had a Gmail account was one day automatically signed into Google+, whether they knew it or not.  So, how can Google guarantee the maximum number of people get exposure to their products.  By using the most innocuous and pervasive of their projects; the Google Doodle.  The doodle refers to the Google logo seen every time you make a search.  Remember the different versions; the classic Pop-Eye, or popular Pac-Man (click the link to play).  

Google Doodle to Celebrate E.C. Segar's Birthday, the creator of Pop-Eye

Pac-Man Google Doodle

If you used iGoogle, perhaps you noticed that you would find out after others about the latest doodle.  Users of iGoogle were not exposed to the new daily artwork unless we signed out of our accounts.  This explains the timing of why iGoogle had to be dissolved after this year's Google I/O.  The actual date is set to November 2013; right on schedule for consumers to get glasses by the holidays.  Just like iGoogle gradually disappeared into Google+, Google Showcase could be rebranded from a developer forum into a theater of consumer goods.  Click on the Google Doodle and get an expanded sub-section of the Play Store.  

Does this signal the amorality of the corporate agenda?  This topic will be discussed later in this trilogy.

UP NEXT: Google I/O: A Pathos of Google
          (This will be my first narrative)
COMING UP: Google I/O: An Ethos of Google