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Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Tuesday, October 16, 2012

Solving Solar, and then Some

Solar and Innovation
Irregardless of your view on the solar industry there is a statistic out there that will support your claim.  As different companies try to develop studies to get the information they want; as the same information is gathered using different means; there is always different information.  Are solar panels 8% or 20% efficient.  Is China undercutting pricing so other countries cannot compete?  Has solar power reached parity with other forms of generating electricity?  It takes an expert studying the subject full time to be able to interpret all the data available.  Can you trust the expert who is reporting the data?  Who pays him?  What were his sources of information?  My goal is to convince you of a particular direction for the solar industry without you having to make many assumptions.

2008 was a depressing time in America.  The economy was tanking.  The housing market and auto industries were on the brink of collapse.  When asked how America would cope going into the future, the frequent answer from political pundits and financial analysts was ‘American innovation’.  (Oh no, he’s going into politics.  Profanity involving Obama and Solyndra are spewing from the conservatives’ heads like puss from a canker sore.)  I agree, it is not the best practice for the government to get into capital investments.  It is not ideal when the majority of new companies are likely to struggle, when any corporate connection will be analyzed by every news channel for weeks and sit on the skins of voters like a bad rash (resulting in the canker).  But that was how this term tried to spur innovation when most other investment paths had dried up.  The result was a backlash that may have set back the solar industry with all the controversy.  The common accepted belief is that the US has the most advanced solar tech, but other countries, China and Germany, are adopting it faster and exporting it at a faster rate.  If they are getting more profits from it, then their industry is going to be driven by better products that will reach parity faster what does that imply?  Other countries will be the leaders in this growing industry.  

Where is America’s innovation?  The American innovative spirit is what has been indoctrinated in several political speeches as the saving grace for the economy.  So where can it show up?  The auto industry?  Don’t worry, nothing too hurtful to be said here.  Sure there can be small improvements in the overall design of a standard car.  The components can be more efficient, but that is not the type of innovation that drives a country.  The hybrid and plug-in hybrid variants have potential.  But people respond slowly to justifying the cost.  If you want to sell products that are in demand across the globe look to solar.  Solar has the characteristics needed to drive innovation.  

That is why the statistics do not matter about whether there is cost parity or how much more efficient it is in an area.  Globally there is demand and America cannot afford to take the back seat while other countries drive solar revolution.

Solar and Immigration
Now for something different; let’s talk immigration.  Remember when Newt Gingrich promised an electrified fence at the border if he were elected President.  That does not have to be such a horrible idea.  (And my friends say I’m an over-zealous Obama supporter)  I discussed immigration with a co-worker at a previous job.  His name was Fortino.  He was very clear and concise and in very short order convinced me that no action should be taken to change immigration.  In short, if you deport all illegal immigrants, prices skyrocket, good bye re-election.  If you open the borders there would be a rush of people into the country that would be abhorred by the average American for taking jobs that would otherwise be available.  The goal of any immigration law should not be to impact immigration, but rather to diminish drug routes into America and restrict the means of getting arms into Mexico from America.  

By itself solar is a tough sell.  But if it is able to be incorporated into the cost of another project it could become a worthwhile investment.  I propose that the US and Mexico work out a deal to build an electrified fence; not one that will electrocute people, but rather one that will send power into both countries.  The greatest benefit will be if Mexicans build and sustain the fence and American companies provide the solar panels for it.  The location is ideal to achieve maximum efficiency in solar panels.  The quantities would drive profits and innovation to ensure America can hold its own.  Since Mexicans would then have greater opportunities for gainful employment there will be less reason to go into gangs.  Communities would spring up on both sides of the fence across the entire border.  Instead of necessarily a physical fence you have the fence of a community watch.  There is then a reason to put in a highway system that runs from the Pacific coast to the Gulf of Mexico.  This allows quick maintenance of the fence and allows any illegal activities to more easily be caught.  There is then a reason to have police to protect the towns that spring up and the security to protect the power companies.  These forces would take on some if not all of the duties of the border patrol.
In recent news, the Obama administration set a solar road map that opens up large extents of land for utility scale solar projects.  Details can be found in this LA Times article.  Maybe he is on his way to build an electric fence.  It would be a great zinger in the up coming debates with Romney.

Solar Versus Nuclear
Several people turn to nuclear power as an answer to energy dilemmas.  However, the risks of nuclear power are far too great in my opinion.  Nuclear waste storage and fallout would be the most common.  If you eliminate the need for nuclear energy you also eliminate the largest reasons governments give for having uranium enrichment capabilities.  Eliminating the need for nuclear power would eliminate the largest reason any country would have for a facility that could potentially manufacture nuclear warheads.  Yes, there are still medical reasons for it, but as contrarian evidence I only need to quote the world renowned Dr. McCoy.  "It's the God Damned Spanish Inquisition!"

Star Trek IV: The Voyage Home - Dr. McCoy confronts other doctors on their primitive practices
The claims that every part is inspected and designed to such incredible safety tolerances that nothing can possibly go wrong have also never set well.  That was said of the original nuclear reactors.  Now, after a few fallouts and several close calls, new designs are being developed that are purportedly safer.  


However, the problem is not the parts.  It is the people.  If a reactor gets built cities will spring up around it.  Gradually more and more strain will be put on it.  Eventually there is a dense population that relies on the continuous surge of power.  The people that work there may go through mundane drills to stay ready for any occurrence, but the relaxation will eventually set in as they rely on the notion that nothing can go wrong or some light would tell them what needs to be done.  As a cost saving measure the power company  may try to cut some corner.  Those 3 factors, population density, false sense of ease, and increasing profits will all act together when something does happen.  So when and if a disaster does happen, millions of people must spontaneously be relocated.  The land is rendered useless for centuries.

An alternative solution has also been sought after.  Nuclear fusion; the same processes evident in every star.  It still harnesses the energy stored inside atoms, but it does it in a way that results in no toxic waste and is so unstable that if something did go wrong in the reactor the entire process would just stop.  I have heard it said recently (sorry, don't remember the source) that 2 gallon jugs of water would provide the energy equivalent of an oil tanker.  On the opposite side of the topic, in the study of fusion, there has yet to be a system that can be run continuously and produce a net energy.  The attempts have consumed more than produced.  20 years down the road and billions of dollars later I can see a scientist approach his funders and say something along the lines of, "Well guys.  It's a funny thing.  Turns out nuclear reactions simply obey the laws of conservation.  Split atoms and get energy.  Fuse them, well, and lose energy.  Sorry."  Net energy gains are the ultimate goal, but reading into it, it looks like intermediate successes with controlling plasmas that could result in advanced technologies elsewhere.  Nuclear fusion makes for such a great sales pitch I have one of my own to present.


Dear Powers that Be,

          The research my company has conducted indicates that implementing nuclear fusion in space will eliminate the continuation and instabilities of current ground based research facilities.  The result of which will certainly produce an influx of energy.  We propose to initiate an orbital satellite around Earth and to beam the energy in the form of electromagnetic radiation back to a distributed ground network of collectors.  The projected cost is estimated to only be $5 million (Less than .1% of current fusion research).

                                           Regards,
                                           Justin Newsome
                                           President and CEO, Solar Hijinks Inc.

Once funded, install a nice solar panel system on the house I would have just bought.  Contract is technically met.  Then, save the remaining $4 million  for the lawyers needed once the Powers that Be realize the scam.

Tuesday, August 14, 2012

Google I/O: An Ethos of Google



Lore tells that in a particular instance of a particular Google board meeting, Google tasked the attendees to come up with a company motto.  While several tried to come up with elegant descriptions of what the company stood for, one was far more catchy and captured the spirit of what was desired than the rest; 'Don't Be Evil'.

Since that time, several issues have risen to test the robustness of their motto.  Competition between the likes of Facebook, Apple, Yahoo, and Microsoft test the lengths that they are willing to go to be on top.  Countries have been on both sides of their actions.  And individuals debate whether their technological expansions are innovations or invasions of privacy.

Is Google a monopoly? If it is, is that a bad thing?  After the 'Too big to fail' banking fiasco, I am quick to say nothing should be too big to fail.  That is part of capitalism.  However, C-Net recently posted an article explaining the benefits and necessity of some industries consisting of only a few major competitors.  Primarily, in industries that have a large initial expense, smaller competitors will not be able to compete.  The example was given of aircraft manufacturers, where the primary companies are Airbus and Boeing.  Are people going to be benefited by having more companies?  That point can always be argued both ways.

Google has been fined several times for gathering data that is deemed as an invasion of privacy.  For them to provide the best services they need to gather the best data.  To best locate a person, wi-fi locations can be mapped.  This gives better local results.  To give the best street view experience, they actually have cars that drive around taking pictures everywhere.  People complained about their faces, their houses, their license plates.  Governments place cameras everywhere, but as soon as Google takes a picture in public everyone is offended.  The company satiated the complaints by incorporating technology to automatically blur the offending areas.  Seems like cameras should be required to incorporate the same technology.  It would be horrible if you took a picture of a friend at the beach and posted a picture of someone else on your favorite social media site because they were in the background of your picture.  I go the other way.  I want to know when Google would be driving by my house so I could take one of those old timey pictures.  Do a search for my house and you would see a picture of my entire extended family standing outside (no one smiles) along with many of the possessions from inside the house. I never know their schedule or how to find that, so it will never happen.   

In contrast, Facebook has this whole wiki post listing their ethical mine field.  My favorite is the PR company, Burson-Marsteller, they hired that ended up doing an anti-Google smear campaign.  The campaign was trying to highlight Google's horrendous privacy policies.  Many of which are similar to those of other companies, except that Google tries to be more up front about everything.  Or perhaps they are only more up front because of the smear campaign.  The entire history of Burson-Marsteller would make for interesting reading because if someone uses them there is almost certainly a juicy reason that PR is needed.  Come on David Fincher, this would make a great follow up to The Social Network.

In comparison to the other companies competing in similar markets, Google seems to be on higher ethical ground.  Granted, the motto was not 'Don't be as evil as that guy'.  But, when Eric Schmidt, the CEO of Google at the time, went before congress to defend the actions of his company, he did use the argument that with technology advancing every day, even though Google looks far superior on that day, it is only a couple steps from falling behind the other tech giants.  The technology sector is notorious for moving from one big thing to the next.

Some people who are Google fanboys will still talk against them when discussing so called deals with the devil.  They forged a deal with Verizon to get a demanding presence in the mobile industry.  To expand into China they agreed to censor certain search results.  They eventually did pull out of China when their requests were too great.  Also, going against the Verizon deal is Google's effort to introduce incredible fiber networks.  Kansas City is the first location to receive that opportunity.  Having enormous quantities of bandwidth to play with opens several possibilities that will allow them to perform the Herculean effort of rectifying their deal.

On top of that they also have side projects such as cars that drive themselves.  They recently achieved 300,000 miles on open road.  Another big announcement was that of Google Glass; their augmented reality headset.  The key point for those announcements is disruption; disruption that evolves the societal infrastructure.  Perhaps those could become new revenue sources.  If not, it keeps people talking about Google and going to their website.  It is a great business model cause the more people that look at the internet, the more revenue they get.  It boils down to the more time they free up for people, the more money Google makes.  It's beautiful.

PREVIOUS: Google I/O: A Pathos of Google
PREVIOUS: Google I/O: A Logos of Google

Friday, July 20, 2012

Google I/O: A Pathos of Google

Vegas was built in a desert. To supply the energy requirements of a sprawling city that never closes, one of America’s great structures was erected; the Hoover Dam. When you go to visit it you can see by the color of the rocks how the water level has receded over time. Eventually there will not be enough power to keep Vegas going without other means. This is a problem that is deserving of a grand solution.  For the solution let’s look at a future road trip to Vegas.


Image from 1933 Fortune Magazine Article that describes the Dam.  

The Exposed White Rock shows the Dam Water Level has Receded

BACHELORETTE PARTY!! You and your friends live in Riverside, CA.  It is close to Los Angeles, but for this party everyone is excited to go to Vegas.  The first step is a road trip through the desert.  The air is hot and dry and the four of you are about to begin the 4 hour stretch on I-15.

There is a gas station sign that signals last chance for gas in 2 miles. In 1 mile is an exit for the Google Gas Free Freeway. Out of curiosity the driver gives it a chance and she takes the exit. Other signs along the highway direct her to turn her radio to 89.5FM for Google Gas Free Information. She obliged and the radio announces, “Welcome to the Google Gas Free Freeway route for Las Vegas, Nevada. A cooperative project of Google and the California and Nevada Traffic Authorities. Please pull into the parking garage ahead.” Other signs direct her into the parking lot. It is a small lot, and there are no other cars around except for a tow truck behind the attendant booth. Inside the booth a person is patiently waiting in case there are any questions or any service is required. Also, the playful multi-colored signs are directing the path to take. The spaces are clearly defined as one would expect.  However, in each one is a large yellow platform. It is obvious that the car should be parked directly on top of it. Signs in front light up just like in an automatic car wash. A green light with a sign signals her to ‘Drive Forward’. As she inches forward a red light comes on. ‘Stop, Put in Park. Put on Emergency Brake’. A few seconds later a yellow light comes on and reads ‘Please Pay Toll’. A pay meter that was inactive and unobserved came to life as it rolled into place next to the driver side window.  It resembled an ATM display.  A display prompts for a language. The sound of motors can be heard inside the machine. A slot suddenly opens and a brochure slides out for the driver to accept. The display on the screen now reads, ‘Please review the brochure to understand the process. Once satisfied, please accept the terms of service and pay the toll. Click here to pay the toll. Click here for more information about the toll.’ The toll is also displayed. The driver is confused about why anyone would pay the $15 toll to drive on this road and so asks for more information. A new display comes up. ‘The current toll is $15.00. With today’s fuel price the average cost of this trip is $40.00. Please see the brochure for more information about the toll.’ Seeing the savings the driver decides to pay the fee. 'To pay with cash, select here and then follow the on screen instructions to proceed.' The next screen comes up, 'To pay with your card swipe here and follow the instructions. To pay with your NFC equipped device, place your device on the pad to the right. To pay with your Google Checkout account or to set one up please select here.' The driver did not know about the other options and paid with a debit card. ‘Thank you.'


'Please leave your vehicle in park and the emergency brake on until you come to a complete stop.' The machine went back to its original quiet position in front of the car. A few moments later the sound of rushing air could be heard. It was obvious the entire vehicle rose a couple inches off the ground. The yellow platform they parked on was slowly leaving the parking garage on its own, hovering steadily towards a tunnel.  A sign welcomed them in large bold lettering; Welcome to the Google Gas Free Freeway. 


There was a gentle tug and a gradual acceleration and the people in the vehicle recognized the feeling as similar to their ski trips in Colorado. It was the same feeling of entering a ski lift. A belt caught the platform from underneath. Two metal tracks supplied a path for power to keep the air compressor running to keep the car hovering. It was the smoothest traveling they had ever experienced in a car. The passengers also let the driver know how much straighter it was also. 


Once a constant speed was reached the dim yellowish lights along the side of the wall gave way to a complete over head roof of calming blue LEDs. A message appeared in the lights, floating in front of the vehicle. It was as if a movie screen attached itself to the vehicle. It was the WWF logo. The logo faded and scrolling text started at a distance and disappeared over the windshield. 'The World Wildlife Federation would like to thank you for choosing to take this travel option. It uses a buried road design that does not impact the routes our wildlife needs for their migration. WWF is one of many proud sponsors of this project.' The message disappeared. 


Another screen appeared. 'MENU' in larger letters than the rest. 'Use your turn signals to navigate the menu', scrolled beneath it. The driver tried it. She turned the right turn signal on and the menu changed to 'Trip Information'. 'Flash your High beams to select' scrolled across the bottom this time. Once this was done, 'Travel Time remaining: 90 minutes.' Then, 'Current Speed: 150 mph' It did not feel any faster than they usually travel. 


After a minute the message went back to the main menu. This time the driver clicked through a couple times. A flash went off in the passenger’s seat, a picture to capture what was happening. The flash also had the effect of selecting 'Conditions in Las Vegas'.  Undoubtedly this was a bug that confused the camera flash with the flash of the high beams. 'Weather, 95 degrees Traffic: Some routes backed up. Flash High beams twice for more traffic info.' The driver did. A logo for Google Maps came up. A moment later the satellite view for Vegas came up with traffic conditions turned on. “Ok, so as long as we stay off those highways we will be fine. That’s not too bad.” Some time passed as they tried to figure out how to use the turn signals and high beams to zoom into their hotel location. They could figure out zones of the city, but specifics seemed impossible. 


After a few moments of inactivity the display switched to an ad, 'Come to Caesars'. The lights flashed and sparkled. 'Come see Cirque du Soleil. In our brand new NOBU restaurant.  The food and drink specials are...' After that, another ad, for another casino and attraction. A message flashed occasionally above, 'Flash your high beams to return to the MENU' The group in the car let the ads play. The people in the front seats turned to talk more comfortably with those in the back. 


Shortly after, the ads were interrupted by a notice for a rest stop.  The back seat passengers were adamant about stopping.  The driver went through the motions to select the rest area.  The car on the yellow platform was released from its belt line and they hovered to an above ground parking lot using the platform's own stored motive power.  This was the first time they actually noticed how much more comfortable the tunnel was.  The AC was not running much at all for the first of their trip.  Everyone got out of the car to use the restroom or stretch their legs.  The driver noticed an information display that is usually used to add some amount of attraction to the little stops and went to look closer.  It overlooked a large array of solar panels.  Further in the distance, following the ridge of the mountain, were lines of wind turbines.  The board graphically displayed that the solar panels powered the electronics of the Google Gas Free Freeway while the wind turbines acted as pumps to keep enough compressed air available to the platforms they were riding on.  Everyone eventually returned.  Each time some one returned and closed their door a sign on the machine in front of their car would turn on for several seconds.  'Flash high beams to continue'. Once she did they were off again into the comfort of the tunnel.  


After several minutes passed and several ads later, all the lights flashed yellow, and a message read, 'CAUTION: Vehicle will be slowing down soon.' A natural light was at the end of the tunnel. The yellow platform disengaged from the tunnel mechanism and slowly piloted itself to a free space. The same payment machine now showed other messages. Welcome to Las Vegas. Would you like to park your car here during your stay. I can call you a taxi or suggest efficient rental vehicles in our facility. If not, thank you for traveling with Google Gas Free Freeway.” They decided to drive themselves. As they left the lot they flirted with the sexy attendant before waving and pulling off into the city of lights.